SETTING THE SAILS
OUR GOALS
We aim to reimagine and transform blue food systems through demand for transparency, empowering people to make responsible blue food choices, improving education, and supporting efforts that advance responsible production and protection of our waters.
PROVIDING
FOOD
More than 3 billion people rely on blue food to get their vital nutrients and protein. When done responsibly, farming the oceans can provide six times more blue food than today to meet the needs of a growing population tomorrow.
PROVIDING
JOBS
The livelihoods of 800 million people depend on blue food. Nearly half of the blue food workforce is female. Without healthy waters, the bottom would fall out of this global economy.
PROVIDING
ABUNDANCE
Protecting our oceans and waterways can help improve biodiversity and boost fisheries productivity, while protecting coastal communities from storms and other negative effects from climate change.
THE BOTTOM LINE
Blue food serves an abundance of possibilities in creating food systems that are nourishing, empowering, and environmentally sustainable. The power is truly in our pans!
Our Goals
GOAL #1
INCREASE
BLUE FOOD Transparency
Support efforts to increase the availability and transparency of responsibly sourced blue food with a goal of full transparency for blue food products - from the fisher/farmer to the point of sale.
GOAL #2
BROADEN Access
to ResponsiblE
Blue Food
Educate and empower consumers to recognize and demand responsible blue food sources, fostering broader access to responsibly produced blue food.
GOAL #3
EDUCATE THE NEXT GENERATION
Improve blue food literacy among young people, highlighting the nutritional, economic, and environmental benefits of responsibly produced blue food.
GOAL #4
Support
Pioneering Ideas
and Policies
Support communities and organizations working to advance policies that prioritize ocean conservation and responsible capture, harvesting or rearing of blue food.