STRATEGIES THAT CREATE

WAVES OF CHANGE

 

Our strategy is to create and provide different resources to reach key audiences that are essential to transforming the food system. These resources will include powerful and personal stories that are educational and inspiring. Our hope is that through stories, tips, and even recipes - human consumption habits will change and help to preserve and protect our oceans and waterways.

STRATEGIC FOCUS AREAS

EACH STRATEGY, A RIPPLE

There is a need to enrich the existing conversations with valuable, eye-opening, educational resources. Our mission is to provide and inspire visionaries, thought leaders, ocean lovers, activists, early-adopters, foodies, and consumers with the necessary knowledge and materials to help protect and participate in a responsible blue food system.

6-12 EDUCATION

Our vision is to accelerate learning through content that empowers young people to be agents of change. We are working with education organizations to utilize and complement existing learning platforms with videos, lesson plans, and professional development tools that will support teachers to raise awareness about the importance of responsible blue food.

Released August 2024

  • Edited the Hope In The Water docuseries into five bespoke lessons for classroom viewing and develop supporting curriculum

  • Distributed educational content via PBS Learning Media

  • Distributed Toolkits to 440,000 teachers for use in S.T.E.A.M. and career dev. education.

COMMUNITY EVENTS

It is clear that communities can affect important changes by working collectively. Through dozens of hosted events in regions throughout the U.S. and abroad we are inspiring them to take action together. A healthier and more resilient blue food system can be available everywhere!

Fed by Blue Events typically include:

  • Support by a local PBS affiliate and includes a screening, blue food tasting and educational events

  • Outreach and engagement with local teachers and students

  • Partnerships with local restaurants and retailers

  • Ask about hosting a screening in your community!

RETAIL & FOOD SERVICE

By working with organizations such as Smart Catch, we are aiming to have diverse and responsibly sourced blue food included in menus. Building relationships with retailers is another priority for us. They can support the success of these products by placing responsibly sourced blue food in high traffic areas and at price points that are affordable.

Launched 2024

  • Expanded our relationship with the Smart Catch Program and their participating chefs and restaurants

  • Expanded access to responsibly sourced blue food at retail and in corporate, education, museum and aquarium dining services 

  • Expand blue food education through retailers, chefs and restaurants to support the awareness of responsible seafood sourcing

  • Conducted retail and restaurant campaigns that highlighted the content from the docuseries in support of the responsible seafood on menu or in the fish case

MEDIA

Mass media has a significant role in focusing the public’s attention on the topics of importance and matter. We engage with different media outlets in raising awareness and understanding of responsibly sourced blue food. This effort includes work to connect with writers, producers, and broadcasters to discuss opportunities to highlight and educate about blue food in media content.

  • Continue robust social media campaign

  • Work to connect with TV writers, producers, and broadcasters to discuss opportunities to highlight and educate about blue food in media content

  • Partnered with film, music and digital media engaging in ocean and water conservation topics

BUILD A MOVEMENT

Building support for good policy will define the success of responsible blue food. Blue food is harvested locally and internationally, and in many places, governments are making policy decisions based on old rules and standards. As we all work toward growing a responsible blue food system, policies need to evolve to support best practices and broader food access. Changes can only happen through transparent conversations that educate about the science behind responsible blue food production and consumption.

  • Through our content, we are building a network of advocates for protected areas and responsible blue food production

  • The docuseries screenings include policymakers and staff

  • Outreach to Registered Dietitians and Nutritionists to advocate for the inclusion of blue food in US dietary guidelines

  • Support efforts requiring retailers to provide blue food traceability for consumers 

Responsible blue food can transform the current food systems but that requires a lot of work. We are prepared for it! And we are preparing the tools that will empower you on your own personal journey towards a brighter future for all people and the planet.

 

 “Each shift makes more shifts possible. But only if we go actively toward the possibilities rather than passively into the collapse.”

- Rebecca Solnit